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5 Marketing Lessons From My First $400 MRR App

Beto, February 16, 2026 · 7,800 views

Inkigo went from zero users to $400 MRR in three months, and I didn't ship a single new feature. Every bit of that growth came from marketing: a rename, TikTok content, a $5 ad credit, and pricing that most indie devs would call too high. I break down each move in the video with the real numbers.

If your app is polished but nobody's finding it, this one is for you.

What's inside

  • Why "AI Tattoo Generator" was invisible next to 200+ identical apps, and how renaming fixed it
  • Owning your search term with a unique name, domain, and handles
  • Batch-creating 15 TikToks at a time about tattoos, not the app
  • Turning a $5 TikTok ad credit into a $40 revenue day
  • Charging $10/week and $20/month with generation caps that protect margins

Resources

PlatanoShip a revenue-ready AI image app this weekend

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