5 Things I Do Before Publishing an App

My first paying customer hit a bug that blocked them from using the app they just paid for. That launch taught me shipping is more than tapping submit. Now I run the same five-step checklist before every release, and I walk through each step in the video.

If you're close to publishing, this is what saves you from one-star reviews and refunds.

What's inside

• Pick a name that's 3 to 10 letters, searchable, and not shared by 200 other apps
• Set up OTA updates so bug fixes reach users without waiting on app review
• Track onboarding drop-off, paywall hits, and purchases instead of guessing
• Build a landing page for demos, testimonials, and early email signups
• Walk the full user journey yourself, from Google search to paid feature
• Add a contact button so users email you before they review you

Resources

PlatanoShip a revenue-ready AI image app this weekend

Skip most of this checklist: payments, store assets, and branding already wired up.